CULTURAL DISTANCE: HOW IS IT MEASURED AND HOW DOES IT IMPACT ON GLOBAL MARKETING BASED ON A RESEARCH OF THE CRISIS OF THE COCA-COLA COMPANY
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PP 06 Info Systems
ch01
SHORT INCIDENT ASSIGNMENT.doc
M arket research chapter
PP 10 Competitive
PP 12 Pricing
19 synopsis
Global Market Offerings
PP 13 Channels
PP 16 e marketing
