Marketing Management Session Plan
global marketing environment notes.pdf
Global Marketing
Marketing environment
Tapping into global market new
C HAPTER 15 The Global Marketplace. Copyright 2007, Prentice-Hall Inc.15-2 Discuss how the international trade system, economic, political-legal, and.
Global Environment BA 523 International Marketing Melike Demirbag Kaplan, PhD.
Kotler POM13e Instructor 19
Chapter 3 Thrive in the Marketing Environment: The World Is Flat.
Session Trade Environment. Topic Outline Investment Policies Trade Policies FTA’s Trade Restrictions MFN Investment Promotion.
Session Political – Legal Environment. Topic Outline Political Systems Tax Incentives Intellectual Property Political Risks Legal Systems Government Policy.
BSCMCAJ
