Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 5 – Page 1 Chapter 5: Distributing Services Through Physical And Electronic Channels Services.
Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Chapter 1: New Perspectives(viewpoints) On Marketing in the Service Economy.
SM7_Ch12_Loyalty_ge.pptx
Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 10 – Page 1 Chapter 10: Crafting the Service Environment Services Marketing 7e, Global.
Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 7 – Page 1 Chapter 7: Promoting Services and Educating Customers (Communication) Services.