Marketing Communications and Personal Selling
Personal selling & sales management
8. summary S & D
S&d
©2003 South-Western Chapter 14 Version 3e1 chapter Sales Promotion and Personal Selling 14 Prepared by Deborah Baker Texas Christian University.
Sales Promotion and Personal Selling. Objectives Define and state the objectives of sales promotion. Discuss the most common forms of consumer sales promotion.
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Sales Promotion
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Chapter 17 Personal Selling and Sales Management 545
1Chap. 16 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Sales Promotion and Personal Selling Prepared by Deborah Baker Texas Christian.
