Focus Groups. What is a Focus Group? Group of people jointly participate in the interview –8-12 people (5-7 becoming more popular size) –Unstructured/Structured.
Qualitative Research Chapter Four. Chapter Four Objectives To define qualitative research. To explore the popularity of qualitative research. To learn.
4-1 Chapter Four. 4-2 Qualitative: Research yielding findings that are not subject to quantification or quantitative analysis. Its research conclusions.
MARKETING RESEARCH ESSENTIALS WITH DATA ANALYSIS IN EXCEL AND SPAA McDaniel │ Gates │ Sivaramakrishnan │ Main Chapter Four: Qualitative Research.
