Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Marketing Channels: Delivering Customer Value
Porter 5 force analysis
Forward vertical integration - integration strategies -corporate level strategies Strategic Management - Manu Melwin Joy
Vertical integration - integration strategies - corporate level strategies Strategic Management - Manu Melwin Joy
Backward vertical integration integration strategies - corporate level strategies Strategic Management - Manu Melwin Joy
designingandmanagingintegratedmarketingchannels-
Marketing Channels and Supply Chain Management
advanced-economicsciences2014.pdf
Chapter12 (1)
18.Marketing Channels
What is a marketing channel system and value network
