Chap11
> > > > Customer-Driven Marketing Chapter 12. Summarize the ways in which marketing creates utility. Discuss the marketing concept. Describe not-for-profit.
Technology Ventures : From Idea to Enterprise
Technology Ventures: From Idea to EnterpriseChapter 11: Summary What is the best way to attract, serve, and retain customers? Any new firm needs to build.
Adeyl Khan, Faculty, BBA, NSU Chapter 12. Adeyl Khan, Faculty, BBA, NSU Marketing - set of processes for creating, communicating, and delivering value.
