International Marketing
Introduction to Retailing
Marketing planning_and_strategy
Chapter 20 Notes
Marketing planning and strategy
Article 3 Effects of Culture &Socioeconomics on the Performance (1)
Presentation 1
Keegan 6e 10 Im
Objectives Setting. Major Decisions in Advertising.
Channel Management. Sec. 21.2 – Distribution Planning The key considerations in distribution planning When to use multiple channels of distribution How.