CONSUMER BEHAVIOUR
Chapter 1 Consumer Behavior Its Origins And Strategic Applications
Consumer Behavior
Schiffam01
Consumer Behaviour
Chapter 1 Consumer Behavior: Its Origins & Strategic Applications
1 - 1 Copyright 2007 by Prentice Hall Consumer Behavior: Meeting Changes and Challenges CHAPTER ONE.
Consumer Behavior, Ninth Edition Schiffman & Kanuk MKT 344 Chapter 1 Consumer Behavior: Meeting Changes and Challenges.