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BB Chapter Three: Problem Recognition
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Marketing 334 Consumer Behavior Chapter 14 Consumer Decision Process and Problem Recognition Based on Consumer Behavior, 10 th ed. By Hawkins, Mothersbaugh.
14-1 © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
CHAPTER FOURTEEN Consumer Decision Process and Problem Recognition McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
Marketing Concept A firm will tend to perform well when it: –understands the needs and wants of targeted customers and prospective customers; –delivers.
