BUSINESS ANALYTICS. “THE EXTENSIVE USE OF DATA, STATISTICAL AND QUANTITATIVE ANALYSIS, EXPLANATORY AND PREDICTIVE MODELS, AND FACT-BASED MANAGEMENT TO.
Jim Grayson, Ph.D. Management Science and Operations Management Professor.
“Performance marketing: How to achieve measurable success on the Internet” – Chisinau. Aprilie. 2012 -- Lucian Despoiu, managing partner, KONDIMENT GROUP.