Chapter06
Source, Message and Channel Factors © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Chapter 6
Presentation by Elina Nilsson and Lena Ytterberg Advertising Management, January 24, 2011.
Source, Message and Channel Factors. The Persuasion Matrix © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Presentation by Elina Nilsson and Lena Ytterberg Advertising Management, January 24, 2011
