Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 8 - 1 Chapter 8: Designing and Managing Service Processes.
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9 October 20152Profitability Management 9 October 20153Profitability Management Revenue COGS Opex OR With ↑ Rev Opex OR With ↑ Rev.
Profitability Management
