9: Examining Relationships in Quantitative Research ESSENTIALS OF MARKETING RESEARCH Hair/Wolfinbarger/Ortinau/Bush.
CHAPTER 8 Basic Data Analysis for Quantitative Research ESSENTIALS OF MARKETING RESEARCH Hair/Wolfinbarger/Ortinau/Bush.
CHAPTER 3: The Marketing Research Process and Proposals ESSENTIALS OF MARKETING RESEARCH Hair/Wolfinbarger/Ortinau/Bush.
9: Designing the Questionnaire. 9-2 Copyright © 2008 by the McGraw-Hill Companies, Inc. All rights reserved. Hair/Wolfinbarger/Ortinau/Bush, Essentials.
