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Slide 1 Today’s lesson What are we learning today? To learn why companies analyse their product portfolio in terms of their actual and potential market.
The Product Life Cycle Unit 3 Topic 3.1.3. Aims for today 1.To understand the principles behind the PLC. 2.To appreciate what a product portfolio is.
The Product Life Cycle
Ansoffs and Boston Matrix Starters plenaries and pupil work sheet.
Today’s lesson
