Global distribution strategies
International Marketing Channels Chapter 14 McGraw-Hill/Irwin© 2005 The McGraw-Hill Companies, Inc. All rights reserved. PowerPoint presentation prepared.
International Marketing Channels Chapter 14. Learning Objectives Variety of distribution channels The Japanese distribution structure How distribution.
I n t e r n a t i o n a l M a r k e t i n g International Marketing Channels Chapter 14 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C. G.