UNIT 4 – MARKET SEGMENTATION THE MENU: Read and discuss the opening TICKET MARKETING BASICS The Marketing Concept Whats a Market? The Marketing Strategy.
MARKETING DYNAMICS CH. 1-4, 6 STUDY GUIDE. The US economy is referred to as mixed economy. mixed economy.
BUDGETS AND RECORD KEEPING!!! BUSINESS FINANCE CHAPTER 8.
Section 2.2 – Market Segmentation What You’ll Learn What market segmentation is and the four methods used to segment a market Analyze a target market Differentiate.
Marketing Segmentation Unit 1, Chapter 2. Market Segmentation Dividing the total market into smaller groups of people who share specific needs and characteristics.
Unit 1 Area of Study 2. Aggregate Demand Factors Inflation: The rise in price of goods and services over a period of time. A healthy amount is around.
