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Chapter 18 Visual Merchandising and Display1 Section 18.2 Artistic Design Chapter 18 Visual Merchandising and Display Marketing Essentials.
Visual Merchandising encompasses all of the physical elements that merchandisers use to project an image to customers. Display refers to the visual.
DISPLAY FEATURES. Visual Merchandising All of the physical elements that merchandisers use to project an image to customers Projects an image Promotes.
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