Implementing trigger-based-marketing-to-drive-customer-loyalty
© 2005 McGraw-Hill Ryerson Limited Chapter Objectives To recognize the purpose of direct marketing as a communications tool. To appreciate the strategies.
MKM803 – Direct Marketing. Types of Sales Promotion Activities Samples Coupons Premiums Contests/sweepstakes Refunds/rebates Bonus Packs Price-off Deals.
