Quantitative vs Qualitative Research
Chapter 7: Qualitative Research Tools. What is Qualitative Business Research ? Research that address business objectives through techniques that allow.
Exploring Marketing Research William G. Zikmund Chapter 6: Exploratory Research and Qualitative Analysis.
EXPLORATORY RESEARCH INITIAL RESEARCH CONDUCTED TO CLARIFY AND DEFINE THE NATURE OF A PROBLEM DOES NOT PROVIDE CONCLUSIVE EVIDENCE SUBSEQUENT RESEARCH.
