Service Strategy
Sample Marketing Plan
Chapter 04 New Service Development McGraw-Hill/Irwin Service Management: Operations, Strategy, and Information Technology, 6e Copyright © 2008 by The McGraw-Hill.
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Chapter – 4 New Service Development 4 Service Management (5e) Operations, Strategy, Information Technology By Fitzsimmons and Fitzsimmons.
New Service Development McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
Production and supply chain process MIS2101: Management Information Systems Based on material developed by C.J. Marselis.
New Service Development
New Service Development. Learning Objectives Discuss the new service development process. Prepare a blueprint for a service operation. Describe.
