Copyright © 2003 Prentice-Hall, Inc. 18-1 Chapter 18 Managing Retailing, Wholesaling, and Market Logistics by PowerPoint by Milton M. Pressley University.
12-1 Chapter 12 Retailing and Wholesaling. 12-2 Road Map: Previewing the Concepts Explain the roles of retailers and wholesalers in the distribution channel.
Copyright © 2007 Pearson Education Canada 11-1 Chapter Eleven Marketing Channels and Supply Chain Management with Duane Weaver.
Retailer Characteristics type of merchandise sold variety and assortment of merchandise level of customer service price of the merchandise.
Types of Retailers Chapter 2. 2-2 Types of Retailers ■Retailers Use Different Retail Mixes -merchandise: variety (breadth) / assortment (depth) -services.
Retailing and Wholesaling 11. 11-2 What is Retailing? Retailing includes all the activities involved in selling products or services directly to final.
