Chapter 15 MKT120 Retail
Chapter retailing and multichannel marketing fifteen Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Chapter 2 Questions
retail & dm
Chapter 2 Types of Retailers. Variety and Assortment Variety is the number of merchandise categories a retailer offers. (“Breadth of merchandise”) Assortment.
