© Single Click Solutions Ltd – 5 March 2006 Real-time database linking using the.
Session 1 Database Marketing. Agenda Administrative Course Work – Group/Individual Syllabus Course Overview Regression Analysis Introduction to SAS.
Chapter Extension 15 Database Marketing. Q1:What is a database marketing opportunity? Q2: How does RFM analysis classify customers? Q3: How does market-basket.
9 Marketing Research Dr. Close. Role of Research Defined as: –“the planning, collecting, and analyzing information to improve marketing decisions.” A.
Building Brands. Brand Equity Brand Equity is defined as: –Financial “asset value” of a brand –Derived from goodwill and loyalty it has built among customers.
