Brm presentation
Primary and Secondary Data
Chapter 6 Copyright (c) John Wiley & Sons, Inc. 1 Global Marketing Management, 4e Chapter 6 Global Marketing Research.
Chapter 6Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Masaaki Kotabe & Kristiaan Helsen Third Edition John Wiley & Sons, Inc.,
Week 6: International marketing research Prepared by Alistair Hodgson & Robin Roberts.
Chapter 6Copyright (c) 2009 John Wiley & Sons, Inc. 1 Global Marketing Management, 5e Chapter 6 Global Marketing Research.
Primary and Secondary Data. Secondary Data Pre-existing data not gathered for purposes of the current research Not ‘new’ data – ‘second hand’ Secondary.
