Lecture # 07 (developing business it strategies)
Ie for-orgnizational-excellence -nitie
Chapter 1-creating-and-capturing-customer-value
Marketing Introduction
Principles of Marketing 15e PPT Ch 10
pom_14_inppt_01_CF_GE
Principles of Marketing Chapter 7: Products, Services, & Brands to Build Customer Value.
Steve Dewar Ron Michel
Marketing Management for Media people 2 What is Marketing…?? Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories?
Global Edition Chapter Ten Pricing: Understanding and Capturing Customer Value Copyright ©2014 by Pearson Education.
1- 1 i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer Value.
Chapter 1 Marketing: Creating and Capturing Customer Value
