Pricing: Understanding and Capturing Customer Value Chapter 9.
What marketers misunderstand about online reviews
Marketing:Creating and Capturing Customer Value Chapter 1 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON.
Chapter 1.Marketing:Creating and Capturing Customer Value
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© 2014 Alexander Chernev. About this Slide Deck ✦ This slide deck includes figures from Strategic Marketing Management (8th Edition) by Alexander ChernevStrategic.
Pricing Understanding and Capturing Customer Value Chapter 10 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON.
