Kotler mm 14e_13_ippt
What are the new service realities ?
what are the new service realities?
What are the new service realties
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13 Designing and Managing Services 1. Copyright © 2012 Pearson Education 13-2 Chapter Questions How do we define and classify services and how do they.
APPLIED MARKETING STRATEGIES Lecture 22 MGT 681. Strategy Formulation & Implementation Part 3 & 4.
Process Ecosystem People Goals Missed: Hard to meet all requirements. Difficult and costly to modify. Expensive skillsets. Goals Achieved: Enterprise-wide.
Chapter 13: Designing and Managing Services
