Sociocultural Forces McGraw-Hill/Irwin International Business, 11/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. chapter six.
Welcome to class of Sociocultural aspects of International Business by Dr. Satyendra Singh University of Winnipeg Canada.
Section Three International Environmental Forces International Business by Ball, McCulloch, Frantz, Geringer, and Minor.
Week 2 Objectives Understand the significance of culture for international business Understand the sociocultural components of culture Appreciate.