CHAPTER 11 Customer Relationship Management Supply Chain Management.
Chapter 7 Customer Relationship Management (CRM).
PPT 11-1 5 th Edition. PPT 11-2 McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights.
1-1. 1-2 Strategic Marketing WELCOME Dos & Don’ts Ask Questions.
