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Chap 4 New Service Development
Managing the Chargemaster
Chapter 04 New Service Development McGraw-Hill/Irwin Service Management: Operations, Strategy, and Information Technology, 6e Copyright © 2008 by The McGraw-Hill.
New Service Development McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
1 Ch. 4 New Service Development. 2 Learning Objectives 1. Innovation in services 2. New service development process 3. Service Design Elements 4. Strategic.
