Chapter 6
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Chapter 1: CRM, Database Marketing and Customer Value
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Prentice Hall, Inc. © 20064-1 STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 4 Environmental Scanning and.
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Environmental Sustainability vs. Economic Sustainability Dr. Asanga Gunawansa Asst. Professor Department of Building School of Design and Environment National.
Lecture #2. Growth of Big Institutions- organizations have grown so big that it makes it difficult to communicate with the public. PR professionals exist.