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How Corporate Social Responsability is changing the behavour of customers over brands
Chapter 10 Buying and Disposing CONSUMER BEHAVIOR, 8e Michael Solomon.
Copyright 2008 Pearson Education Canada Buying and Disposing Chapter 10 Copyright 2008 Pearson Education Canada.
Organisational behaviour
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Raj Venga and Philip Field
Chapter 9 Buying and Disposing 9-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall CONSUMER BEHAVIOR, 10e Michael R. Solomon.
9-1 5/20/2015 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 Buying and Disposing CONSUMER BEHAVIOR, 9e Michael R. Solomon.
1)Examine overall mkting plan 2)Role of advertising and promotion 3)Completive analysis 4) Assess environmental influences.
solomon_cb09_ppt_09
Huma Nedd Visul Identity System
