Wansink, B., & Deshpande, R. (1994). “Out of sight, out of mind”- Pantry stockpiling and brand-usage frequency. Marketing Letters, 5(1), 91-100..pdf
Section 17.1 The Promotional Mix
Consumer Promotion And Packaging. How do sales promotions add value to a brand? What are consumer sales promotions designed to accomplish and what.
1 Lamb, Hair, McDaniel CHAPTER 18 Sales Promotion and Personal Selling 2010-2011.
Sales Promotion and Personal Selling Key Concepts.
