Pricing strategy & psychological pricing
Chapter Objectives Pricing Concepts CHAPTER 18 1 2 4 7 8 Outline the legal constraints on pricing. Identify the major categories of pricing objectives.
Foreseechange DASHBOARD Consumer price inflation Interest rates Interest payments Interest rate preferences Inflation expectations Interest rate expectations.
What is a pricing objective? A goal that guides a business in setting the cost of a product or service to potential consumers.businesscostproductserviceconsumers.
