Chapter 9 Marketing and Advertising in E-Commerce.
Marketing and Advertising in E-Commerce CIS 579 – Technology of E-Business Joseph H. Schuessler, PhD Joseph.schuesslersounds.com Tarleton State University.
Chapter 4 Consumer Behavior, Internet Marketing, and Advertising.
1.Understand the decision-making process of consumer purchasing online. 2.Describe how companies are building one-to-one relationships with customers.
Lecture Topic 4
