PROCESS MANAGEMENT AND SYSTEM THINKING AS A STARTING POINT OF THE SUSTAINABLE MARKETING WITHIN THE CONTEXT OF SUSTAINABLE CORPORATE SOCIAL RESPONSIBILITY.
This paper was supported by the Slovak Research and Development Agency under the contract No. LPP-0384-09: “Concept HCS model 3E vs. Concept Corporate.
Michaela TOKÁROVÁ, Gabriela HRDINOVÁ, Peter SAKÁL
SLO VAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA
2 nd ICEESD
Socially useful industrial enterprise – towards global sustainability from local responsibility
Ing. Lucia Božiková, prof. Ing. Peter Sakál, CSc.
Sustainable creation of shared values of entrepreneurship in the context of sustainable corporate social responsibility