Ch 05
Copyright © 2012 Pearson Canada Inc.7 - 1 Chapter 7 Segmentation, Targeting and Positioning.
Product Design Pricing and Strategies 2 Chapter Objectives Differentiate between a product item and product line. Classify products as consumer goods.
COMPETITOR ANALYSIS. COMPETITORS COMPETITORS TESCO’S COMPETITORS TESCO’S COMPETITORS Asda Sainsbury Morrison Spar Aldi Marks and Spencer Llydl Netto.
