1 The Five Forces model and competitive strategies Geoff Leese September 2005 revised September 2006, July 2007, August 2008, August 2009.
THE IMPORTANCE OF A BRAND AND BRANDING
digital-marketing-strategy-thuthuatmarketing-com.pdf
THE IMPORTANCE OF A BRAND AND BRANDING Martin van Roekel CEO BDO International February 2012.
