1 © 2009 South-Western, a part of Cengage Learning Chapter 11 Message Strategy PPT 11-1.
1 Message Strategy 2 Context for Message Strategy Objectives Methods Message Strategy Advertising Strategy (Planning, Preparation, Placement) Advertising.
Advertiser’s 9 Objectives Yannick Turkier (O990F021) Ralph Matthew A. Ong (M997Z245) Mamunur Rashid.
