Prof. Dr. Fernando Salvetti, founder [email protected] +41.31.5500874.
CHAPTER 16 1 Use with BUSINESS TO BUSINESS MARKETING MANAGEMENT: A GLOBAL PERSPECTIVE ISBN 978-0-415-53702-5 Published by Routledge 2013.
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(1) Represent shareholders and create shareholder value. (2) Align the interests of management with those of shareholders while protecting the.
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