Chp 3 analyzing the market environment
Lecture 3
Crafting and Executing Strategy
chapter 3
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CHAPTER THREE Analyzing the Marketing Environment Mkt 202 Lecturer: NNA.
The Marketing Environment 3. 3-2 Marketing Environment Environment offers both opportunities and threats. Environment offers both opportunities and threats.
The Marketing Environment
Copyright © 2015 Pearson Education, Inc. Learning Objectives Describe the environmental forces that affect the company’s ability to serve its customers.
