Keegan01 Final
01
Keegan Globalmktg6e 01 GE
Ch1
1 Global Marketing Chapter 1 Introduction to Global Marketing.
Introduction to Global Marketing Chapter 1 Global Marketing.
1-1 Chapter 1 Introduction to Global Marketing. 1-2 Introduction What is Global Marketing? How is it different from regular marketing?
International Marketing Nicos Rodosthenous PhD 06/10/2014 1 06/10/2014Dr Nicos Rodosthenous1.
Keegan Globalmktg6e 01
Global Marketing Chapter 1
Chapter 1 Introduction to Global Marketing. 1-2 Introduction Global versus “regular” marketing Scope of activities are outside the home- country market.
