© 2005 Prentice Hall11-1 Chapter 11 Pricing Decisions Power Point By Kristopher Blanchard North Central University.
Branding
Chapter 13Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition.
Pricing Policy
Chapter 13Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 13 Global Pricing.
Global Marketing Management, 5e Chapter 12Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 12 Global Pricing.
