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Chapter 11 Advertising and Promotion. © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly.
Besser--UCSB 10/12/0110/29/00, 1 Copyright and Fair Use UCSB, 10/12/01 Howard Besser Associate Professor UCLA School of Education & Information howard
Chapter 11 Advertising and Promotion. Learning Objectives Name the five basic components of the retailer’s promotional mix and discuss their relationship.
Chapter 11 Advertising and Promotion Retailing, 6 th Edition. Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved.
Dunne, Lusch, & Carver Chapter 11 Advertising and Promotion.
