Lecture+9+mkt+325+design+iii[1]
Mass customization and strategies
Mass Customization
14-1. McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. 14 Customer Relationship Management.
CRM Amazon ’ s CEO Jeff Bezos called Amazon.com the most customer-centric company in the world: "Our goal is to be Earth's most customer-centric company.
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