Collaborative innovation: can consumers really be creative?
Lean Service Design Trilogy
S-D Logic Alternative Logics for Service Innovation Global Advanced Technology Innovation Consortium Conference Global Innovation Challenges and Opportunities.
S-D Logic Service-Dominant Logic: What It Is and What It Is Not Presentation to the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen L.
S-D Logic The Service-Dominant Logic of Marketing Presented By:Presented To: Robert F. LuschMMA Annual Conference Professor of MarketingChicago, Illinois.
1 © E. Gummesson 2008 2 22nd Service Conference and Workshop University of Westminster London, November 2008 HOW ARE SERVICE-DOMINANT LOGIC, SERVICE.
Gronroos Value co creation in service logic mt final 2010
Slides for Chapter 11. Contribution of Services Industries to Global GDP.
Slides for Chapter 11
1 Co-creating Brands Diagnosing and Designing the Relationship Experience (1)
