Building a Digital Marketing and Social Media Strategy in China
Chinese consumer report
The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC)
EMC Decathlon
Socio cultural factors in consumer decision processes
China Business Environment Oct 2009
Daimler China Business Overview
“Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions
Litb beginner
Investor Beware: Lightinthebox Isn't What You Think
LITB: Not what you think
1 st HELLENIC – CHINESE COMMERCIAL FESTIVAL Beijing, 11 – 12 May 201.