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Chapter 13, designing & managing services, eftekhar mitra
02. Marketing Mix 7P's
Chapter 6 Product and service concepts. Learning objectives 1Define the term product 2Classify consumer products 3Discuss the importance of services to.
©2002 South-Western Chapter 11 Version 6e1 chapter Services and Nonprofit Organization Marketing 11 Prepared by Deborah Baker Texas Christian University.
DEVELOPING NEW PRODUCTS AND SERVICES C HAPTER. Product Item Product Line Product Mix A specific version of an organization’s products. A group of closely-related.
