Int To Mktng Ch 2
Chapter 2 MKTG6
Strategic Planning: Developing and Implementing a Marketing Plan
Concepts and Strategies. Strategic Planning The managerial process of creating and maintaining a fit between the organization’s objectives and resources.
ch02
Copyright Cengage Learning 2013 All Rights Reserved 1 Chapter 2: Strategic Planning for Competitive Advantage Prepared & Designed by Laura Rush, B-Books,
